How Does the Google Ranking Work?

Getting to the top of Search Engine Results isn't easy.

Once you get there its worth it.

How Does the Google Ranking Work?

Google uses a variety of factors in its algorithm to determine what results will be the most helpful for the user.

Google’s algorithm is smart; it is constantly changing and adapting to give users the best experience and to prevent black hat SEO tactics from manipulating search results. Part of the mystery of Google’s search algorithm is that it takes a LOT of ranking factors into account before displaying results.

The reason for this is because one search term can have hundreds of meanings. For example, if I conduct a search for the word “mold,” Google has no idea of what I’m really looking for. Possible results could range wildly, including:

Crown moldings
How to create plastic molds
Black mold testing
Remodeling companies
Mold News stories
Mold Cleaning products

What Google is trying to do here is guess my intent and then tailor the results to what it thinks will be the most relevant result. Over time, Google’s algorithms have identified and adapted to the user’s search intent, and identified four main types:

  1. Direct website queries, where the user wants to go to a specific website or webpage. Ex: “Amazon”
  2. Awareness / Interest / Consideration queries, where the user wants information about something. Ex: “Is mold dangerous in my home??”
  3. Intent / Evaluation queries, where the user wants to take an action. Ex: “how do i remove mold in my bathroom”
  4. Purchase queries, where the user wants to locate and visit a physical address. Ex: “mold removal companies near me”

This changes a little bit for Google’s mobile search index, which focuses on mobile usability and speed.  Most content management platforms have responsive functionality that can automatically create mobile and tablet versions of your website.