SEO Management Service Improves Your Websites' Organic Search Results.
Search Engine Optimization (SEO) is a strategy that analyzes and improves your website’s code, architecture, content, and link popularity. This will improve your website’s rankings in the organic search engine results. This includes keyword and long tail keyword phrases in searches related to your business.
One study analyzing over 310 million website visits found that search engines like Google were the source of 80% of all traffic. Social media, like Twitter, Facebook, and Instagram, are now eating into that figure but at an additional cost. But organic search still delivers the lion’s share of visitors to most websites.
SEO Delivers High Value Leads
A recent survey showed that prospective customers who find your website via organic search will result in a sale 14.6% of the time, on average. This is compared to a 1.7% close rate for prospects that you find via outbound marketing, like tele-sales or email blasts.
SEO is nearly 900% more effective than outbound marketing.
And it makes sense. When someone finds you while searching for a solution to a problem, they are more receptive to your offer and more likely to buy. This is the very definition of a “warm” or “hot” lead. Contrast that with outbound marketing, which is interruptive and forces you to talk to people who are not interested, i.e., cold leads. SEO wins in a knockout.
SEO Inserts Your Customer Into The Sales Funnel
Nearly all consumers research a product or service online before making a purchase. You know this is true because you do it yourself. Organize your content to meets all your customers needs.
SEO can multiply your sales by helping people find your company during these stages of the buying process:
- Awareness / Interest / Consideration = This is typically indicated by broad search terms, like “sneakers” or “gift baskets”
- Intent / Evaluation - Here, the search terms become narrower, like “best nike sneaker prices” or “gift baskets under $50”
- Purchase - Here, the search terms are geared toward making a purchase, like “buy Nike Wheezy Sneakers” or “Order corporate gift baskets”.
Research we’ve seen shows that 81% of shoppers will review and compare items online before making a purchase. And for B2B buyers, it’s as high as 94%.
Bottom line: With 8 or 9 of your potential customers researching products and services online, you need to be part of this process before they find your competitor. And SEO can make it happen.
With Mobile Devices Your SEO Opportunities Are Expanding
More Google searches take place on mobile devices than on computers
in 10 countries including the U.S. and Japan.
( source: Hubspot )
According to Google, more than 50% of search queries are now done on smartphones and other mobile devices. But that figure is probably closer to 60% — and rising. Which is good news for your business. The dramatic increase in mobile usage has brought with it new SEO techniques, such as local search optimization and mobile-friendly website design. That gives you more ways to get found in search than ever before, but only if you take advantage.
When your website ranks highly in a trusted search engine like Google or Bing, it’s like appearing on TV or in the newspaper. Your business benefits tremendously from the implied endorsement that comes with unpaid visibility. In PR terms, this is called “earned media” and it can be far more effective than “paid media” advertising, such as commercials.
SEO Traffic Beats Paid Ads
Our research finds that paid search, like Google AdWords, accounts for only about 10-15% of all website traffic. Yet unpaid, organic search results drive 60-75% of website traffic. Which means paid search is only the tip of the marketing iceberg.
What this means to for you: You’re leaving money on the table – as much as 75% of potential website visitors and customers – if you ignore SEO and organic search.
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