Search engines rank websites.  This determines where a website is "ranked" during "internet queries or search engine results pages, also called SERP. The better the quality of information or relevant content the higher the search engine ranking in SERP.  This is also known as search engine optimization, improving your websites in organic search, no advertising costs.

Search Engines, like Google uses a variety of factors in its algorithm to determine what results will be the most helpful for the user.

Google’s algorithm is smart; it is constantly changing and adapting to give users the best experience and to prevent black hat SEO tactics from manipulating search results. Part of the mystery of Google’s search algorithm is that it takes a LOT of ranking factors into account before displaying results.

Here are few search engine ranking factors;

Website Ranking Factors

  • Direct website visits
  • Time on site
  • Pages per session
  • Bounce rate
  • Total referring domains
  • Total referring IPs
  • External links
  • Website security (HTTPS)

Web Page Ranking Factors

  • Internal Links
  • Content length
  • Total anchors
  • Keyword in anchor
  • Keyword in body
  • Keyword density
  • Keyword in title
  • Keyword in meta
  • Video on page