Stages of Customer Search The information for each product or service should be broken down into the following categories, Awareness / Interest  Consideration / Intent  Evaluation / Purchase  Simple, right? if “Content is King, then Planning is Queen.” Why? Its simple, having this information on your webpage increases potential traffic based on relevant keywords and…

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Search engines rank websites.  This determines where a website is “ranked” during “internet queries or search engine results pages, also called SERP. The better the quality of information or relevant content the higher the search engine ranking in SERP.  This is also known as search engine optimization, improving your websites in organic search, no advertising…

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